Introduction

WeLoveNoCode is a global services company providing businesses with unlimited, high-quality NoCode development services at a flat rate.

Challenge

How I Boost Conversion Rates 8.5x And Reduce Cost Of Conversions 18x With Simple Campaign Structuring.

Tasks:

1. Increase the number of requests on landing pages:

for those who are looking for software;

for those looking for information on how to start a tax business.

2. Reduce the cost of conversion.

3. Increase the number of conversions and incoming requests.

Before

Results before:

conversions - 4;

cost per conversion - $ 571.54;

conversion rate - 1.15%;

cost per click - $ 6.59.

Conversions were not tracked in Analytics

Stages of work

The first thing I did was set up conversion tracking for the thank you page after filling out the application and for clicking on the button after filling out the form.

Second, I put things in order in my account. Many groups and keys have been added to the running campaign. This grouping is ineffective. To fix the situation, and then manage the automatic bidding strategies, it was necessary to break everything down by campaigns.

I created and structured 4 separate campaigns:

on competitors;

for those who are looking for how to start a tax business;

with the keywords "software";

with all other keys.

Third, I later created a branded search campaign.

Gradually, for each campaign, based on the statistics obtained, I began to apply an automatic strategy - the target cost per conversion.

Results

Results AFTER work

conversions - 373;

cost per conversion - $ 31.78;

conversion rate - 9.82%;

cost per click - $ 3.12.